New York Lightboard

Overview

This short animation of linear symbols made from paper cutouts was created as a Canadian tourism publicity clip. Projected in New York's Times Square, the large signboard was made up of thousands of light bulbs activated by the film images. The film promotes the attractions of the country: the Montreal Jazz Festival, the Calgary Stampede, winter sports, the Canadian Rockies and more, all in McLaren's signature irreverent and playful style.