The Merchants of Cool

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The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

7.2(9 votes)
2001
0h 55m
DocumentaryHistoryMusic
mediamarketingadvertising

Overview

A documentary on the marketing of pop culture to Teenagers.

Cast

Douglas Rushkoff

Douglas Rushkoff

Self

Christina Aguilera

Christina Aguilera

Self

Greg Berlanti

Greg Berlanti

Self

Jessica Biel

Jessica Biel

Self

Adam Carolla

Adam Carolla

Self

Fred Durst

Fred Durst

Self

Malcolm Gladwell

Malcolm Gladwell

Self

Carson Daly

Carson Daly

Self

Lewis Goldstein

Self

Shaggy 2 Dope

Shaggy 2 Dope

Shaggy 2 Dope

Directed by

Barak Goodman

Barak Goodman

Written by

Rachel Dretzin

Rachel Dretzin

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